Here is my Magazine Research for the Component 1 Project.
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| Edition 10 2021 | // Date of Release: 16 July 2021 |
OTOMOTIF
PT Gramedia Majalah // @gridnetworkid
OTOMOTIF previously known as Oto Plus is an Indonesian Automotive genre magazine published by PT Gramedia Magazine. This magazine was first published in 2003 provides information about new cars and motorbikes, test drives, test rides, tips, business info, community, used car market and the world of racing. Also examines the latest automotive issues, events and phenomena. AUTOMOTIVE you need to get all the sources regarding automotive information.
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| Edition 26 2014 | // Date of Release: October 31, 2014 |
Demographic:
Age: 15-65
Gender: Lean Male
Location: Indonesia
Ethnicity: Indonesian
Income: Middle to Upper Middle Income
Star Appeal: -
Psychographic:
Hobbies: Auto Enthusiast Events, Car Modification, Driving, Motorcycling, Car photography & history, Outdoor adventures
Interests: Automotive technology, Motorsports, Car culture, Automotive history
Lifestyle: Car clubs, Automotive community, Automotive spending, Performance Vs. Aesthetics
Spending Habits: Events and Promotions, Advertising revenues, Subscription models
Media Theory:
Uses and Gratifications Theory (Blulmer & Katz):
The Uses and Gratifications Theory suggests that individuals actively choose and consume media content to satisfy specific needs and desires. When applied to automotive magazines, it means that readers turn to these publications for various reasons or gratifications:
Information and Knowledge: Readers may seek automotive magazines to gather information about the latest car models, technology, features, and industry news. They want to stay informed and up-to-date on developments in the automotive world.
Entertainment: Automotive magazines often include engaging and entertaining content such as reviews, editorials, and feature stories. Readers may enjoy the entertainment value of these articles, which can be both informative and enjoyable.
Social Connection: For many, reading automotive magazines provides a sense of belonging to a community of fellow car enthusiasts. These readers may enjoy the sense of camaraderie and shared passion that comes from being part of this community.
Inspiration: Some individuals turn to automotive magazines for inspiration. They may dream of owning specific cars or embarking on road trips and find motivation and ideas within the pages of these magazines.
Validation and Affirmation: Reading automotive magazines can validate readers' existing interests and preferences. If they are passionate about cars, seeing their interests reflected in the content can affirm their choices and interests.
Escapism: Automotive magazines offer a form of escapism, allowing readers to temporarily escape from their daily lives and immerse themselves in the world of cars, travel, and adventure.
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