Sunday, October 15, 2023

MAGAZINES: TARGETING AUDIENCES THROUGH DEMOGRAPHICS AND PSYCHOGRAPHICS

Here are my notes from a lesson about how media companies target audiences. I worked as a part of a group but contributed to the discussion. I have since digitalised the notes.


Reflection:

I enjoyed participating in this group discussion as I was able to learn about some things that my friends knew which I didn't know. It took us a while to decide on the two magazines but once we did, we were able to efficiently and effectively analyse the way the two magazines were able to target different audiences based purely on the covers. What I found difficult was trying to work with a particular group member who seemed to want to just waste time joking around. I wasn't happy about it but I put up with it anyway.


Classic Mercedes, Issue 44 (Autumn 2023),Sundial Magazines LTD

The Time Place Indonesia, Issue 55,Irwan Danny Mussry



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