Here is my new target audience for my project proposal!
1. Product/Company Description:
Company/Product Name: Ray-Ban
Product Overview: Ray-Ban is a luxury sunglasses and eye glasses created in 1936 by Bausch & Lomb. The brand is known for it's Wayfarer and Aviator lines of sunglasses
2. Target Audience Demographics:
Age: 21-48
Gender: Male
Income Level: Luxury class people
Education: Above standards
Occupation: Business related person, Entrepreneurs, Models
Geographical Location: Worldwide
3. Target Audience Psychographics:
Interests: Fashion, Hang out, Outdoor activities, Beaches
Lifestyle Choices: High-end Luxury, old-money, vintage
Values and Attitudes: Honesty, Passionate, Determination, Confidence
Opinions: People who purchases this product would like to look strong, cool, authoritative, successful, and old-money style.
4. Understanding Consumer Behavior:
Needs: Looking fancy, cool, luxurious, having a strong character, protection from the sun
Motivations: increases self confidence and to appear more manly
Pain Points: Helps people who purchase this product to feel more aesthetic, old-money, thus reducing self insecure
5. Competitor Analysis:
Competitor Name: Bvlgari, Coach, Gucci, Prada
Competitor's Target Audience:
- Bvlgari: 21-45 year old men (High-end luxury class)
- Coach: 25-45 year old men (Upper middle class)
- Gucci: 18-35 year old men (High-end luxury class)
- Prada 18-35 year old men (Upper middle class)
6. Target Audience Personal:
Persona Name: Albert (Teenager, Student, High-school boy)
Age: 16-20
Gender: Male
Occupation: Student
Interests: Fashion, Looking cool & bossy
Lifestyle: Hang out, dating, beaches, Fancy
Values and Attitudes: Bossy, arrogant, pretentious
Needs and Motivations: Helps to reduce insecurities, to boost confidence
Pain Points: Wants to show that he is cool and manly character
7. Aligning Advertisement with Target Audience:
Message:
Visuals: Fancy, Luxurious, Rich
Tone: Part of the fam, Gangster, Leader, Manly
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