This is my research for my story board advertisement stuff.
MoneySuperMarket.com Advert Analysis
Title of the Advertisement: MoneySuperMarket.com
Brand/Product: Insurance
Duration of the Advertisement: 1 minute
Brief Overview/Summary:
The advertisement is about saving money through the purchase of insurance and features a humorous fantasy of Phil.
Target Audience:
Age Group: Younger People (18-35)
Sex: Lean Male
Interests: Saving Money
Lifestyle: Low-income
Class: Working and Middle class
Message and Purpose:
The message is that you can be cool by saving money through insurance, as shown through Phil's fantasy.
The purpose is to sell insurance from MoneySuperMarket.com.
Meaning and Interpretation:
Humor is created through Phil's fantasy of being a gangster with women in his invisible car.
The music used is appropriate to the American gangster lifestyle theme.
Effectiveness:
The ad was not very effective in selling car insurance but was effective in capturing the audience's attention through visual humor.
Personal Response:
I did not like the advert. It was terrible.
Cadbury's Advert Research
Title of the Advertisement: Cadbury's Gorilla Playing Drums
Brand/Product: Chocolate
Duration of the Advertisement: 1 minute 30 seconds
Brief Overview/Summary:
The advertisement features a gorilla playing drums.
Target Audience:
Age Group: Younger People (10-30)
Sex: Both
Location: United Kingdom
Lifestyle: Unhealthy
Class: All
Message and Purpose:
The message is that gorillas can play drums.
The purpose is to sell Cadbury's chocolate to a younger audience and generate buzz.
Meaning and Interpretation:
Humor is created by using a gorilla to grab the audience's attention before it starts playing the drums.
The music used is popular among the British audience.
Effectiveness:
This ad proved effective globally, starting a trend of attention-grabbing advertisements.
Personal Response:
I find the ad weird, especially the music.
Barbie Advert Research
Title of the Advertisement: Barbie So In Style Doll Commercial
Brand/Product: Minority Barbie Doll
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
The advertisement introduces a new diverse group of African-American Barbie dolls.
Target Audience:
Age Group: 4-14
Sex: Female
Ethnicity: African-American People
Location: United States of America
Class: All
Message and Purpose:
The message is the introduction of African-American Barbie dolls, aiming to reflect diversity.
The purpose is to target minorities in the United States and cater to their preferences.
Meaning and Interpretation:
African-American child actors are used to reflect the target audience.
The ad panders to minorities to increase sales.
Effectiveness:
This advert was likely effective in pandering to minority children who could relate to the dolls representing their ethnicity.
Personal Response:
I don't care much about Barbie, except for the Barbie Girl song by Aqua.
HOMEWORK
Title of the Advertisement: Soul, electrified. – The Porsche Taycan is coming.
Brand/Product: Sport cars
Duration of the Advertisement: 1:30 seconds
Brief Overview/Summary: Promoting German Automotive
Target Audience
Age: 18-60
Sex: Both (Lean male)
Location: German
Occupation: Businessman
Lifestyle: Automotive
Interests: Sport cars
Star Appeal: Ballerina
Message and Purpose
The message was that German made cars were awesome.
The purpose was to entice viewers into getting German production cars.
Meaning and Interpretation
The ad has a funny meaning that creates laughter and humor with audiences.
Effectiveness
The ad was used to attract people, especially in Germany, to buy Porsche cars.
Personal Response
I believe in supporting the production of German cars; they will be able to attract more buyers.
Title of the Advertisement: KIT KAT ADVERT - 30 sec commercial challenge
Brand/Product: KitKat (Food)
Duration of the Advertisement: 31 seconds
Brief Overview/Summary:
The advertisement starts with a couple sleeping together, then the female couple awakes and goes downstairs to take a bar of KitKat. While opening it, the sound of the KitKat bars cracking seems to attract the male couple. So he goes downstairs as well to take a bite.
Target Audience: Kids - Adults
Age: 11-41
Sex: Both
Location: America
Occupation: Student, worker
Lifestyle: Culinary
Interests: Foods (Junk Foods)
Star Appeal: None
Message and Purpose:
The message and purpose of this ad are to attract more KitKat buyers to enjoy KitKat in a different way.
Meaning and Interpretation:
The ad's meaning is attracting the sound of the KitKat bars to the men.
Effectiveness:
This is really effective because some people might think this ad is funny or relatable due to the sound of the KitKat crunch.
Personal Response:
I'm not really a fan of KitKat, but I'll consider this ad is good from the effectiveness.
Title of the Advertisement: 30 second Starbucks ad (school project
Brand/Product: Starbucks coffee
Duration of the Advertisement: 33 seconds
Brief Overview/Summary:
The advertisement just shows an animation of a coffee cup with texts.
Target Audience: Teen - Adults - Seniors
Age: 16-55
Sex: Both
Location: All around the world (Mostly countries with the English language)
Occupation: Student, worker
Lifestyle: Chill
Interests: Coffee, drinks
Star Appeal: None
Message and Purpose:
The message of this ad is showing the viewer why Starbucks is a good coffee to consume.
Meaning and Interpretation:
The ad's meaning is adding facts about the coffee beans and using a cool animation to attract viewers' attention.
Effectiveness:
This is really effective because more people will tend to pay attention to the ad because of the facts and the animation.
Personal Response:
I think it's an okay ad.
Title of the Advertisement: Donut (30-second ad)
Brand/Product: Donut store
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
The advertisement starts with a woman who wants to buy a donut at a store. Then she goes to college, where she sees a shop for rent. She then asks the woman in the donut store to do an advertisement that will attract consumers. In the end, they manage to open a new store.
Target Audience: Adults
Age: 20-45
Sex: Both
Location: All around the world (Mostly countries with English language)
Occupation: Worker
Lifestyle: Chill
Interests: Foods, culinary business
Star Appeal: None
Message and Purpose:
The message and purpose of this ad are to never give up on finding a solution to improve ourselves, starting from a simple way onto a bigger way.
Meaning and Interpretation:
The ad has a deep meaning and can be an inspiration for some people who want to start a business of their own.
Effectiveness:
The effectiveness of the advertisement is really high due to the deep meaning inside it, causing the viewers to pay more attention to the ad. Additionally, the movements, camera angles, and background sounds also play a part in the effectiveness.
Personal Response:
I love the ad personally; it can be an inspiration for me in the future.
Title of the Advertisement: Unreal Engine 5 x Mercedes Benz
Brand/Product: Mercedes Benz (Cars)
Duration of the Advertisement: 30 seconds
Brief Overview/Summary:
The advertisement shows a new brand or type of a Mercedes Benz car.
Target Audience: Adults
Age: 20-55
Sex: Both
Location: All around the world
Occupation: Worker
Lifestyle: Automotive
Interests: Cars, Automotive
Star Appeal: None
Message and Purpose:
The message and purpose of this ad are to attract more buyers to the new version or type of the Mercedes Benz.
Meaning and Interpretation:
The ad has a meaning to show that the new type of Mercedes Benz engine is unreal. With super cool camera angles and positioning with a futuristic model.
Effectiveness:
The effectiveness of the advertisement is really high due to the design and style of the advertisement, including backgrounds, camera movement/angles, and background sound.
Personal Response:
I love the ad because I'm a Mercedes Benz fan.
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