The text was an extract from a movie called A Quite Place. The filmmaker wants to make a creepy and unusual sensation on the movie and to make the audience feel in a particular way of sorrow. In the first scene of the movie it shows an abandoned city road which conveys that no one left is there and the city is left abandoned as if it is "dead"
The opening scene of the movie shows an abandoned city, which looks dirty, un take cared, with an additional of diegetic sounds such as the wind blowing This adds a particular feeling/emotion to the audience such as the emotion of loneliness and uneasy. This conveys that this city has been left abandoned by it's citizens a long time.. Next scene shows an abandoned grocery store with no lighting, messy shelves, and very dirty, which connotates that something massive happened. The director use low light situations to tense the creepy and eerie atmosphere. The director uses a long shot to indicate that the characters were the only one there. This really builds up tension and adds unusual feeling to the audience. The lightings and camera pans extremely affects on this film to create a creepy and eerie mis-en-scene. To sum this up, In my personal thoughts the director did a fantastic job on giving eerie and mysterious feeling in this movie.
Here is my new target audience for my project proposal!
1. Product/Company Description:
Company/Product Name: Ray-Ban
Product Overview: Ray-Ban is a luxury sunglasses and eye glasses created in 1936 by Bausch & Lomb. The brand is known for it's Wayfarer and Aviator lines of sunglasses
2. Target Audience Demographics:
Age: 21-48
Gender: Male
Income Level: Luxury class people
Education: Above standards
Occupation: Business related person, Entrepreneurs, Models
Geographical Location: Worldwide
3. Target Audience Psychographics:
Interests: Fashion, Hang out, Outdoor activities, Beaches
Lifestyle Choices: High-end Luxury, old-money, vintage
Values and Attitudes: Honesty, Passionate, Determination, Confidence
Opinions: People who purchases this product would like to look strong, cool, authoritative, successful, and old-money style.
4. Understanding Consumer Behavior:
Needs: Looking fancy, cool, luxurious, having a strong character, protection from the sun
Motivations: increases self confidence and to appear more manly
Pain Points: Helps people who purchase this product to feel more aesthetic, old-money, thus reducing self insecure
5. Competitor Analysis:
Competitor Name: Bvlgari, Coach, Gucci, Prada
Competitor's Target Audience:
- Bvlgari: 21-45 year old men (High-end luxury class)
- Coach: 25-45 year old men (Upper middle class)
- Gucci: 18-35 year old men (High-end luxury class)
- Prada 18-35 year old men (Upper middle class)
6. Target Audience Personal:
Persona Name: Albert (Teenager, Student, High-school boy)
Age: 16-20
Gender: Male
Occupation: Student
Interests: Fashion, Looking cool & bossy
Lifestyle: Hang out, dating, beaches, Fancy
Values and Attitudes: Bossy, arrogant, pretentious
Needs and Motivations: Helps to reduce insecurities, to boost confidence
Pain Points: Wants to show that he is cool and manly character
7. Aligning Advertisement with Target Audience:
Message:
Visuals: Fancy, Luxurious, Rich
Tone: Part of the fam, Gangster, Leader, Manly
Learnt about types of media
WEEK 2
Introduced to target audiences
Introduced to camera angles
Introduced to project story board
WEEK 3
Learnt about camera movements
Small mini-project with partner
Advert research and analysis
Analise two more adverts.
Things to do: Analyse two more adverts before Week 4.
WEEK 4
Analyse mis-en-scene
Project SB
WEEK 5
Diegetic and non diegetic sound
Storyboard practice
WEEK 6
Editing
Section a quiet place
Make proposal
Submit storyboard practice
WEEK 7
Agent Carter Analysis
Camera angles and movements revision
Camera angles and movements Unit Test
Rough Storyboard practice
WEEK 8
Self reflection on brief post, I think it will be difficult
Start final storyboard
Continue storyboard draft. It was easy to draw and think of the drawings needed. I made a few changes to it.
Commence progress on final storyboard which was alright. Though making the boxes made me a bit frustrated by how unperfect they were.
Finished 4 of possible 13 shots. I did not care about the boxes this time and made them quite rough with a pen.
Added shot no. 4 to storyboard which was not part of SB draft. I think it will not hurt to add it as the duration of it would only be quite short.
WEEK 9
We continued the storyboard project. I added the brief post onto my blog thanks to the help of friends. I added mini self reflections on the posts that required them. I found this pretty easy to do since I can remember a lot of what I did. I also managed to finish my final storyboard on Wednesday night which allowed me to complete the self reflection. I found that my time management was spot on this week.
We learnt about media theories which I found very interesting and relatable as it related to me a lot.
Extreme Long Shot - Shows the subject isolated outside a "church".
Close up (Watch) - introduces wait period
Close up (Face) - to show subject's emotion of patience and seriousness. This shows the viewer that the subject is waiting for something.
Close up (Watch 2) - to emphasise the time in seconds and that something he is waiting for is near.
Extreme close up (Face) - to show the viewer the subject's patience in waiting for what he's waiting for.
Extreme close up (Watch) - the watch has been ticking away and hits the 0 hour mark, shows the viewer that what he's waited for has arrived.
Extreme close up (Eyes) - possibly to show a sense of regret in the subject, or that the time has arrived.
Credits to Carrick A Thring
