Social Media: Research & Development

This is the social media research and development for our team.

Silk Sonic's Instagram Page

This is Silk Sonic's Instagram page. It mostly posts content to engage with it's audience. The instagram page is managed by Silk Sonic's team

Silk Sonic (Bruno Mars and Anderson .Paak)

1. Social Media Content:

   • Categories:
     a. Personal: Snippets of live performances, recording sessions.
     b. Promotional: Grammy wins, concert clips, music video highlights.
     c. Humor: Playful interactions between Bruno and Anderson.

   • Feel of the Page: Very stylized and branded, emphasizing the duo's chemistry. Feels like a collaborative effort.

   • Fan Interaction:
     a. The artists: Joint posts from both Bruno and Anderson, occasional personal responses.
     b. Other fans: Fans frequently engage by recreating their retro aesthetic and vibe.

2. Music Promotion:
   Focuses on their unique retro aesthetic through short clips, vintage-themed visuals, and viral-worthy snippets.

3. Influence:
   Silk Sonic's throwback energy has popularized 70s-inspired R&B and funk for a modern audience.

Akon's Instagram Page

Akon

1. Social Media Content:

   • Categories:
     a. Personal: Philanthropy updates, Akon City news, and casual photos.
     b. Promotional: New releases, features on tracks, business ventures.
     c. Inspirational: Quotes and messages about his work in Africa.

   • Feel of the Page: More formal and business-oriented, with some personal touches.

   • Fan Interaction:
     a. The artist: Minimal personal replies, more formal announcements.
     b. Other fans: Active in comments, sharing his achievements and stories.

2. Music Promotion:
   Focuses on collaborations, sharing links to Spotify/YouTube, and using his entrepreneurial ventures as a backdrop to his music.

3. Influence:
   Akon's approach inspires social change, merging his music career with global philanthropy.

Silk Sonic's official website

The website showcases promotional banners, focusing on live events like the Las Vegas shows. The clear "Tour Dates" section (even if there are no current dates) indicates a direct approach to promoting performances.

Bruno Mars's Instagram Post

This is an Instagram post by Bruno Mars. 

1. What’s in the post?

   • This one’s definitely in the personal category. He’s rocking a Brazil-themed outfit, holding a cake with his own face on it, and just vibing. It’s not a music promo, just a fun, casual post that screams “Bruno being Bruno.”
   • That said, it still has a bit of a fan engagement angle, he’s talking directly to his Brazilian fans and hyping them up.

2. Is it personal or managed?

   • It feels very personal. The selfie-style shot, the playful caption, and the whole “I’m just chilling” vibe make it seem like he posted it himself.
   • Bruno is a huge artist, so his team most likely manages his Instagram page and posts. 

3. Engagement with Fans

   • The caption "Yo Brasil what we REALLY doin' tonight?" is practically begging for replies. Fans can comment, tag their friends, and get hyped.
   • He’s not just talking at his audience but he’s making them feel like part of the moment. That’s a solid way to keep fans hooked.

4. How does he promote his music?

   • Bruno’s strategy is blending personal content with promotional stuff, so his feed doesn’t feel like a non-stop ad. Instead, he keeps people engaged with cool moments, and when he does drop a music promo, fans are already paying attention.

5. How does this impact social media culture?

   • This is a great example of how artists mix personality with marketing. Instead of constantly pushing new songs, he keeps things casual and lets his personality do the work.
   • A lot of artists follow this blueprint now posting fun, offbeat content so their pages don’t feel like corporate billboards.

Bruno Mars’ social media game is all about authenticity. He knows how to keep fans engaged without making everything feel like a promo campaign. This post is a great example, he’s just having fun, but it still strengthens his brand and keeps fans invested.

Honestly, it’s a smart move. He makes people feel like they’re in on the fun, and that’s why they stick around. Additionally, the instagram post he posted above was originally recreated from a meme in the song "Bonde De Brunao" which was going viral in TikTok lately, this proves that Bruno Mars is really fun person to engage with his fans. 

Self-Reflection: 

I'm pretty satisfied with how I did in this blog post. I'm able to help my team who are doing other work so it will be very beneficial if we all shared roles to complete different tasks to ensure that all works and tasks are completed. Although at first I have difficulties sorting out the layout of this blogpost.