Here is the final product of our group
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| FRONT COVER |
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| INSIDE LEFT |
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| INSIDE RIGHT |
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| REVERSE COVER AND SPINE (DOTTED LINES FOR REFERENCE OF BORDER ONLY) |
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| INSIDE (MOCK UP BY CARRICK) |
It was a demanding yet wonderful experience to work on this music video project, which helped me develop both creatively and psychologically. Our group's assignment was to construct a relatable character for our star, JMUSE, while crafting an engaging story for an already-existing R&B song. The task of coming up with concepts that would determine the project's overall style first made me feel overburdened. Even though English is my second language, I had to put a lot of effort into expressing myself effectively since occasionally my vocabulary or grammar did not fully convey what I was trying to say. My team and I brainstormed for several hours, talking about things like soft lighting, natural scenery like beaches and sunsets, and close-up photos to convey the delicate feelings of youthful romance. The process was challenging, and at times I questioned whether my technical proposals made sense or if my contributions were sufficient. Nevertheless, these difficulties taught me that the project's core was our sincerity and openness to trying new things. I found that every component from the more abstract decisions like color schemes and emotional cues to the more technical ones like camera movements played a significant part in conveying our star's battle with love. In the end, this experience increased my confidence in both my technical and artistic abilities by teaching me to respect my input despite my language limitations and grammar issues.
Reflecting on the process, I realized that understanding and applying branding principles was crucial to our project. I was responsible for helping to shape JMUSE’s public image by blending traditional R&B aesthetics with elements that highlighted his vulnerability. As I thought back on the procedure, I saw how important it was for our project to comprehend and use branding ideas. I was in charge of assisting in the development of JMUSE's public persona by combining classic R&B style. Together with my team, I researched different music video standards and discovered that an audience may react strongly emotionally to a well-crafted visual identity. In order to convey a feeling of closeness, we contrasted images that depicted more somber heartbreak moments with warm tones and delicate lighting. Despite my occasional difficulties communicating these intricate concepts, I made a great effort to explain how each visual decision complemented the story of a star torn between the glitzy demands of the music business. I frequently found myself researching similar music videos as our genre in an attempt to find the ideal words to convey the interaction of emotion, light, and shadow. I learned throughout the process that branding is about telling a story that connects with people on a human level rather than merely following trends. Even though I thought my English was not flawless, I came to see that what really mattered was how honestly I reflected. In order to make our portrayal of JMUSE more genuine and relevant, this project challenged me to think outside the box and investigate original ways to challenge the stereotypical picture of an R&B singer.
In R&B music videos, a relaxed and unhurried style is often a defining feature, with artists usually portrayed as impeccably groomed and effortlessly cool. In our project, we embraced this aesthetic by ensuring our celebrity maintained a smart, well-dressed look without coming off as overly formal. Our production employed gentle, fluid camera movements, an icon of the genre, to tell a story of passion and tenderness. We frequently used close-up and medium shots of JMUSE to capture his intimate emotions and moments of sorrow.
Online Viewing : https://docs.google.com/document/d/1bp5byaip_eC_fQfM9eWIfFP65ofk9tT8IF8hAk69rGY/edit?usp=sharing
