Monday, February 17, 2025

Screen Test - Audience Feedback

This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. We were told to receive 4 responses to our feedback form - completed by Giorgio, Carrick, and Jaden


The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Microsoft Forms to create a survey to share with our audience because we want to be able to improve our media product for the intended audience Here are our questions: 

SECTION 1: GENERAL FEEDBACK
1. How do you think J MUSE appeals to you? What characteristics does he exhibit which makes him likable or relatable?

2. What can J MUSE do more of to interact and engage with you (the audience) on a personal level?

3. What other genres would you like to see J MUSE to explore?

SECTION 2: SOCIAL MEDIA FEEDBACK
4. What would you like to see frequently on J MUSE's social media page?

5. What content would you like to see occasionally on J MUSE's social media page?

6. How frequently would you like J MUSE to post on his social media page?

7. Who would you like to see J MUSE engage in a collaboration with?

SECTION 3: DIGIPAK AND ALBUM FEEDBACK
8. What are your impressions on the Digipak of J MUSE's latest album?

9. What do you think can be added or removed to ensure a high quality product for you (the audience)?

10. Would you buy the Digipak?

11. Tell us what you think of the other song names in this album?

SECTION 4: MUSIC VIDEO FEEDBACK
12. What aspects of the original music video did you like or dislike?

13. What did you understand regarding the plot or storyline?

14. What kind of feeling/vibe did you feel throughout our music video? In the beginning, at the end, or generally. Did you enjoy it?

15. What kind of ‘feeling’/’vibe’ do you want to feel or be captured by the end of the video? (i.e. Melancholy, funky, upbeat, edgy, etc…)

We chose these questions because we believe they were necessary in order to provide a higher quality media product. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy because we go to school with the same people who match our demographics and psychographics. Here are the drafts that we showed audiences for the screen test:

VIDEO SCREENSHOTS


DIGIPAK DRAFT

SOCIAL MEDIA


Here are the responses:

SECTION 1: GENERAL FEEDBACK
1. How do you think J MUSE appeals to you? What characteristics does he exhibit which makes him likable or relatable?
Respondent 1: He haven't see him personally or in an image. But I do think that he will be extremely good looking as a music artist.
Respondent 2: He’s confidence and charizzma, he is confident in how he feels and looks.
Respondent 3:
Respondent 4:

2. What can J MUSE do more of to interact and engage with you (the audience) on a personal level?
Respondent 1: Do a livestream on Instagram daily for his fans to engage personally with him.
Respondent 2: Not much tbh 
Respondent 3:
Respondent 4:

3. What other genres would you like to see J MUSE to explore?
Respondent 1: Jazz
Respondent 2: K-POP jawa metal and koplo
Respondent 3:
Respondent 4:

SECTION 2: SOCIAL MEDIA FEEDBACK
4. What would you like to see frequently on J MUSE's social media page?
Respondent 1: J Muse flexing his muscles.
Respondent 2: Comedy
Respondent 3:
Respondent 4:

5. What content would you like to see occasionally on J MUSE's social media page?
Respondent 1: A day in my life as J MUSE.
Respondent 2: Comedy
Respondent 3:
Respondent 4:

6. How frequently would you like J MUSE to post on his social media page?
Respondent 1: Everyday if possible
Respondent 2: Comedy
Respondent 3:
Respondent 4:

7. Who would you like to see J MUSE engage in a collaboration with?
Respondent 1: Bruno Mars
Respondent 2: Uncle Roger
Respondent 3:
Respondent 4:

SECTION 3: DIGIPAK AND ALBUM FEEDBACK
8. What are your impressions on the Digipak of J MUSE's latest album?
Respondent 1:It's very interesting and appealing for young teens especially for those who are into R&B music.
Respondent 2: Very sigma alpha male
Respondent 3:
Respondent 4:

9. What do you think can be added or removed to ensure a high quality product for you (the audience)?
Respondent 1: Nothing. It's perfect already
Respondent 2: Maybe the outfits could be better
Respondent 3:
Respondent 4:

10. Would you buy the Digipak?
Respondent 1: No, because I don't know who is J Muse?
Respondent 2: Sure
Respondent 3:
Respondent 4:

11. Tell us what you think of the other song names in this album?
Respondent 1: I don't know what to say about this.
Respondent 2: Kind of to basic, I mean THERES nothing wrong with it, it’s just not appealing ykwim?
Respondent 3:
Respondent 4:

SECTION 4: MUSIC VIDEO FEEDBACK
12. What aspects of the original music video did you like or dislike?
Respondent 1: It's gives off an relaxing and chill vibe to the audience. Although, it may seem boring for some audience since the MV is only located in one setting.
Respondent 2: I didn’t watch the music video because Jaden didn’t give any music video link or sum…. But he sent screenshots and in my opinion I guess it’s pretty good for starters like you guys or students like yall. I would give it a 6.7/10
Respondent 3:
Respondent 4:

13. What did you understand regarding the plot or storyline?
Respondent 1: Nothing. They're just singing in a studio.
Respondent 2: i can’t really say anything on this
Respondent 3:
Respondent 4:

14. What kind of feeling/vibe did you feel throughout our music video? In the beginning, at the end, or generally. Did you enjoy it?
Respondent 1: Relaxing and chill sensation
Respondent 2: Funny
Respondent 3:
Respondent 4:

15. What kind of ‘feeling’/’vibe’ do you want to feel or be captured by the end of the video? (i.e. Melancholy, funky, upbeat, edgy, etc…)
Respondent 1: J Muse relaxing on a beach with a stunning sunset.
Respondent 2: Funny and happy
Respondent 3:
Respondent 4:

From the feedback (or lack thereof), we learnt that it is important to promote J MUSE by having him engage with his audience and start to build a base of support. Regarding the digipak, we found that it was well received by the audience, but that nobody would want to purchase it. The audience really want to see more of J MUSE on his social media, posting daily content and even some very interesting and personal images and stories about J MUSE. We also found that the music video feedback is in sync with what we want to portray to the audience, however the storyline is pretty vague and unclear to the audience. This is something we need to work on together and change to ensure that the audience is given the highest possible quality media products. We want to make sure that people will not just like J MUSE's digipak, but also splash out to actually go out and purchase it. 

One other major thing we learnt through seeking feedback is that people are not too keen on providing us with feedback. Our form was sent out to multiple people but only two responded. This tells us that we have not done a very good job at promoting J MUSE to our targeted and intended audience. This is something we must work on and seek advice regarding. One thing we thought of together was to learn from the errors of previous artists and adopt their way of thinking, rather than walking into this blindly. Something we considered was hiring a social media manager to help promote our artist. However, this idea was short lived after we found out how much it would actually cost to hire a social media manager through LinkedIn. So we decided to learn from open source websites that had this information such as the following which had a really simple nine step plan: https://soundcharts.com/blog/how-to-promote-music-social-media.With regard to the digipak, not much information was shared with us so we had to again turn to research to help us get a better idea. One such place we turned to for analysis that would give us the right feedback is this link here, which showcases a R&B digipak and analysis which we learnt that handwritten style of writing is preferable and used. We hope that this would help us get a better understanding in the direction we should be going given the lack of responses to our survey. https://04whitalic.wixsite.com/alicewhitemusicvideo/digipak-analysis

What we intend to do is to take into consideration the feedback we received from our two respondents and apply it to the nine steps. Of course as we mentioned previously, we intend to change details regarding the storyline of the music video, the posts and frequency of posts on our social media page for J MUSE, and create a strategy that would introduce, promote, and energise a base of support for J MUSE and his music. Once we are able to do that, we will be able to come back with even more feedback to ensure that we can produce a high quality media product that will be popular among our target audience. 

Since we didn't have a music video draft, we had to make do with screenshots. This was a useful part of our process because it allowed our audience to have a sneak peek at what is ahead and ensure that we get the feedback we need most to help us with the editing process. So far we are not satisfied with the result of our attempt at getting feedback. However, we have already discussed and implemented some very vital and key steps to get J MUSE's name out there for the world to see. The research we did helped a lot because we weren't able to get many responses from the survey so we had to look elsewhere for information that would steer us on the right track.

Self-Reflection:
I personally think in this project I really needed to contribute more, especially doing the research. This project was done very last minute so my team gotta rush and put in everything in order to complete the project. I think that our digipak style and model doesn't suit our star. But, since our team complete this project last minute we got no other choice to come up with whatever we got.

Tuesday, January 21, 2025

My artists persona and brand identity

My group decided on a persona for our star to be reflected in our products.

Here are some questions provided by my teacher to help us construct an identity for our star. 


Here are my groups ideas:


Self-Reflection: 
This mindmap has allowed me and my group to brainstorm and construct ideas as a group which is very useful for our collaboration as a team. I think it will be easy to implement as we've mostly got our idea constructed in the mindmap and we just neeed to think of a concept to apply it in the project. I need to continue the Social Media research and development to help gather information and ideas to apply in our social media page. My role when implementing this will be the one researching other similar artists to our star persona social media page to create a concept for our star. I will also help other members if they need it. 

Monday, January 20, 2025

Digipak: Research & Development

 This is the Digipak research & development for our team.

Social Media: Research & Development

This is the social media research and development for our team.

Silk Sonic's Instagram Page

This is Silk Sonic's Instagram page. It mostly posts content to engage with it's audience. The instagram page is managed by Silk Sonic's team

Silk Sonic (Bruno Mars and Anderson .Paak)

  1. Social Media Content:

    • Categories:
      a. Personal: Shots of live performances, recording sessions.
      b. Promotional: Grammy wins, concert clips, music video highlights.
      c. Humor: Playful interactions between Bruno and Anderson.

    • Feel of the Page: Very stylized and branded, emphasizing the duo's chemistry. Feels like a collaborative effort.

    • Fan Interaction:
      a. The artists: Joint posts from both Bruno and Anderson, occasional personal responses.
      b. Other fans: Fans frequently engage by recreating their retro aesthetic and vibe.

  2. Music Promotion:
    Bruno Mars focuses on a unique retro aesthetic through short clips and vintage-themed visuals.

  3. Influence:
    Silk Sonic's throwback energy has popularized 70s-inspired R&B and funk for a modern audience.







Akon's Instagram Page


Akon

  1. Social Media Content:

    • Categories:
      a. Personal: Philanthropy updates, Akon City news, and casual photos.
      b. Promotional: New releases, features on tracks, business ventures.
      c. Inspirational: Quotes and messages about his work in Africa.

    • Feel of the Page: More formal and business-oriented, with some personal touches.

    • Fan Interaction:
      a. The artist: Minimal personal replies, more formal announcements.
      b. Other fans: Active in comments, sharing his achievements and stories.

  2. Music Promotion:
    Focuses on collaborations, sharing links to Spotify/YouTube, and using his entrepreneurial ventures as a backdrop to his music.

  3. Influence:
    Akon's approach inspires social change, merging his music career with global philanthropy.


Silk Sonic's official website

The website showcases promotional banners, focusing on live events like the Las Vegas shows. The clear "Tour Dates" section (even if there are no current dates) indicates a direct approach to promoting performances.



Bruno Mars's Instagram Post



This is an Instagram post by Bruno Mars. 
  1. What’s in the post?

    • This one’s definitely in the personal category. He’s rocking a Brazil-themed outfit, holding a cake with his own face on it, and just vibing. It’s not a music promo, just a fun, casual post that screams “Bruno being Bruno.”
    • That said, it still has a bit of a fan engagement angle, he’s talking directly to his Brazilian fans and hyping them up.
  2. Is it personal or managed?

    • It feels very personal. The selfie-style shot, the playful caption, and the whole “I’m just chilling” vibe make it seem like he posted it himself.
    • Bruno is a huge artist, so his team most likely manages his Instagram page and posts. 
  3. Engagement with Fans

    • The caption "Yo Brasil what we REALLY doin' tonight?" is practically begging for replies. Fans can comment, tag their friends, and get hyped.
    • He’s not just talking at his audience but he’s making them feel like part of the moment. That’s a solid way to keep fans hooked.
  4. How does he promote his music?

    • Bruno’s strategy is blending personal content with promotional stuff, so his feed doesn’t feel like a non-stop ad. Instead, he keeps people engaged with cool moments, and when he does drop a music promo, fans are already paying attention.
  5. How does this impact social media culture?

    • This is a great example of how artists mix personality with marketing. Instead of constantly pushing new songs, he keeps things casual and lets his personality do the work.
    • A lot of artists follow this blueprint now posting fun, offbeat content so their pages don’t feel like corporate billboards.

Bruno Mars’ social media game is all about authenticity. He knows how to keep fans engaged without making everything feel like a promo campaign. This post is a great example, he’s just having fun, but it still strengthens his brand and keeps fans invested.

Honestly, it’s a smart move. He makes people feel like they’re in on the fun, and that’s why they stick around. Additionally, the instagram post he posted above was originally recreated from a meme in the song "Bonde De Brunao" which was going viral in TikTok lately, this proves that Bruno Mars is really fun person to engage with his fans. 


Self-Reflection: 

I'm pretty satisfied with how I did in this blog post. I'm able to help my team who are doing other work so it will be very beneficial if we all shared roles to complete different tasks to ensure that all works and tasks are completed. Although at first I have difficulties sorting out the layout of this blogpost.

Branding Image

 This is the Branding Image for our team.






Unorthodox Jukebox - Bruno Mars

Bruno Mars - The Lazy Song

Bruno Mars Billboard Cover


Bruno Mars Facebook Page

Bruno Mars Facebook Posts

Monday, January 13, 2025

Classwork: Multicam editing

In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it together. My teacher provided a template for the blog post. 

What is Multicam Editing?
Multicam editing is the process of editing footage of a single scene or subject recorded from different cameras and angles. Showing the same scene or subject from different angles helps make the video more dynamic and visually captivating for your audience

Shooting
Our subject , a classmate, stood in the centre of the room and did a short performance. My group stood around the subject to record the performance from different angles. You can also see members from other groups because we did this lesson as a class. To make it easier to synchronise our cameras, the teacher clapped at the start of the scene. This allowed us to line up the video in the editing process and ensure that the transitions would be smooth. Without this simple action it would have taken a lot longer to sync the videos. 

Behind the scenes:
My POV: https://drive.google.com/file/d/1wT2QJdlSGjbNEMTrONaIN-7TTbbhKBGH/view?usp=sharing
Carrick's POV: https://drive.google.com/file/d/1yiB2wsqNT-jkHzgDT5IHhDIZIwnqeulS/view?usp=sharing
Jaden's POV: https://drive.google.com/file/d/11CKWqL1nqOPA506LUNcQrfY_Civexm13/view?usp=sharing 


My editing process:
Upload the videos to the editing software (YOUR SOFTWARE ) 
Detach the audio of the clip you wish to use in the final video. 
Find the ‘clap’ marker on the audio.
Line up the video files together. 
Cut where I want the edit to happen
Don’t delete the clip, just lower the opacity. This way it can be used again later. 
Mute all clips except for the one you want to use. 




Here is my final edited video:

Self-Reflection:
I suck at editing. This process helped me understand the important elements of editing in a video. It also helped me introduce editing features that I'm unfamiliar with. I need to practice editing more even if it's not my task. I decided to use laptop since it's more convenient, although I find some difficulties in editing since I'm very new to editing. 

Monday, January 6, 2025

Shooting Practice: Music Video

This post contains a mini project that helped us learn how to shoot a music video. We shot our verse as a group and then created this post together. 


My teacher gave each group a verse from "The Beatles - Here Comes The Sun". We had to plan a scene which included various camera work and edits. The goal was to analyze mistakes that we did in this music video shooting practice to avoid making the same mistakes for our final music video . 

Here is a product of our work:


Here is a presentation of our a pre-plan and a bit analysis of how we get our final product:


Self - Reflection:
I'm pretty satisfied with how I performed in this Music Video practice, although the director initially changed some plans that results in the different meaning of the final product. 

Wednesday, November 13, 2024

Filming Schedule

 Here is the filming schedule for our project - Completed by Giorgio & Carrick

No.SceneDateLocationPeoplePropsEquipmentOther
1
1 Jaden's House
16th December 2024 (Subject to Change)
Jaden's House
Giorgio - Director and Cameraman
Old Telephone
Camera
BT Speaker
Light
Location is far from our houses
Carrick - Ast. Director
Kaka - Ast. Cameraman
Grape Juice and Wine Glass
Traffic is a big issue
Jaden - Actor
2
2 Bus Stop
17th December 2024
Sentral Parkir Kuta
Giorgio - Director and Cameraman
Headphones
Bus
Having to go off peak times to ensure an empty bus
Kaka - Ast. Cameraman
Jaden - Actor
3
3 Beach
18th December 2024
Pantai Saba
Giorgio - Director and Cameraman
Ice Cream
Umbrella
Have to work around private arrangements
Kaka - Ast. Cameraman
Jaden - Actor
4
4 Bar
19th December 2024
Soteria Restaurant
Giorgio - Director and Cameraman
Beer Bottle and Glass

Car

Rain
Have to work around private arrangements
Kaka - Ast. Cameraman
Jaden - Actor

Self-Reflection:

Theres nothing much to say here until the next year where we get everything rollin'. All I know is that we must start the filming process ASAP cause we got no time to lose.

Screen Test - Audience Feedback

This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience...