This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. We were told to receive 4 responses to our feedback form - completed by Giorgio, Carrick, and Jaden
Angkasa - Media Studies
Monday, February 17, 2025
Screen Test - Audience Feedback
Thursday, January 30, 2025
Production: File Organization
These are the methods to organize files, folders, and labels in my group to have a better and easier production process in this project.
Tuesday, January 21, 2025
My artists persona and brand identity
Monday, January 20, 2025
Social Media: Research & Development
This is the social media research and development for our team.
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Silk Sonic's Instagram Page |
This is Silk Sonic's Instagram page. It mostly posts content to engage with it's audience. The instagram page is managed by Silk Sonic's team
Silk Sonic (Bruno Mars and Anderson .Paak)
Social Media Content:
Categories:
a. Personal: Shots of live performances, recording sessions.
b. Promotional: Grammy wins, concert clips, music video highlights.
c. Humor: Playful interactions between Bruno and Anderson.Feel of the Page: Very stylized and branded, emphasizing the duo's chemistry. Feels like a collaborative effort.
Fan Interaction:
a. The artists: Joint posts from both Bruno and Anderson, occasional personal responses.
b. Other fans: Fans frequently engage by recreating their retro aesthetic and vibe.
Music Promotion:
Bruno Mars focuses on a unique retro aesthetic through short clips and vintage-themed visuals.Influence:
Silk Sonic's throwback energy has popularized 70s-inspired R&B and funk for a modern audience.
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Akon's Instagram Page |
Akon
Social Media Content:
Categories:
a. Personal: Philanthropy updates, Akon City news, and casual photos.
b. Promotional: New releases, features on tracks, business ventures.
c. Inspirational: Quotes and messages about his work in Africa.Feel of the Page: More formal and business-oriented, with some personal touches.
Fan Interaction:
a. The artist: Minimal personal replies, more formal announcements.
b. Other fans: Active in comments, sharing his achievements and stories.
Music Promotion:
Focuses on collaborations, sharing links to Spotify/YouTube, and using his entrepreneurial ventures as a backdrop to his music.Influence:
Akon's approach inspires social change, merging his music career with global philanthropy.
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Silk Sonic's official website |
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Bruno Mars's Instagram Post |
What’s in the post?
- This one’s definitely in the personal category. He’s rocking a Brazil-themed outfit, holding a cake with his own face on it, and just vibing. It’s not a music promo, just a fun, casual post that screams “Bruno being Bruno.”
- That said, it still has a bit of a fan engagement angle, he’s talking directly to his Brazilian fans and hyping them up.
Is it personal or managed?
- It feels very personal. The selfie-style shot, the playful caption, and the whole “I’m just chilling” vibe make it seem like he posted it himself.
- Bruno is a huge artist, so his team most likely manages his Instagram page and posts.
Engagement with Fans
- The caption "Yo Brasil what we REALLY doin' tonight?" is practically begging for replies. Fans can comment, tag their friends, and get hyped.
- He’s not just talking at his audience but he’s making them feel like part of the moment. That’s a solid way to keep fans hooked.
How does he promote his music?
- Bruno’s strategy is blending personal content with promotional stuff, so his feed doesn’t feel like a non-stop ad. Instead, he keeps people engaged with cool moments, and when he does drop a music promo, fans are already paying attention.
How does this impact social media culture?
- This is a great example of how artists mix personality with marketing. Instead of constantly pushing new songs, he keeps things casual and lets his personality do the work.
- A lot of artists follow this blueprint now posting fun, offbeat content so their pages don’t feel like corporate billboards.
Bruno Mars’ social media game is all about authenticity. He knows how to keep fans engaged without making everything feel like a promo campaign. This post is a great example, he’s just having fun, but it still strengthens his brand and keeps fans invested.
Honestly, it’s a smart move. He makes people feel like they’re in on the fun, and that’s why they stick around. Additionally, the instagram post he posted above was originally recreated from a meme in the song "Bonde De Brunao" which was going viral in TikTok lately, this proves that Bruno Mars is really fun person to engage with his fans.
Branding Image
Monday, January 13, 2025
Classwork: Multicam editing
In this blog you can find the work I did on how to edit with multiple cameras. My group filmed the footage, but I edited it together. My teacher provided a template for the blog post.
Monday, January 6, 2025
Shooting Practice: Music Video
This post contains a mini project that helped us learn how to shoot a music video. We shot our verse as a group and then created this post together.
My teacher gave each group a verse from "The Beatles - Here Comes The Sun". We had to plan a scene which included various camera work and edits. The goal was to analyze mistakes that we did in this music video shooting practice to avoid making the same mistakes for our final music video .
Here is a product of our work:
Here is a presentation of our a pre-plan and a bit analysis of how we get our final product:
Wednesday, November 13, 2024
Filming Schedule
Here is the filming schedule for our project - Completed by Giorgio & Carrick
No. | Scene | Date | Location | People | Props | Equipment | Other |
1 | 1 Jaden's House | 16th December 2024 (Subject to Change) | Jaden's House | Giorgio - Director and Cameraman | Old Telephone | Camera BT Speaker Light | Location is far from our houses |
Carrick - Ast. Director | |||||||
Kaka - Ast. Cameraman | Grape Juice and Wine Glass | Traffic is a big issue | |||||
Jaden - Actor | |||||||
2 | 2 Bus Stop | 17th December 2024 | Sentral Parkir Kuta | Giorgio - Director and Cameraman | Headphones Bus | Having to go off peak times to ensure an empty bus | |
Kaka - Ast. Cameraman | |||||||
Jaden - Actor | |||||||
3 | 3 Beach | 18th December 2024 | Pantai Saba | Giorgio - Director and Cameraman | Ice Cream Umbrella | Have to work around private arrangements | |
Kaka - Ast. Cameraman | |||||||
Jaden - Actor | |||||||
4 | 4 Bar | 19th December 2024 | Soteria Restaurant | Giorgio - Director and Cameraman | Beer Bottle and Glass Car Rain | Have to work around private arrangements | |
Kaka - Ast. Cameraman | |||||||
Jaden - Actor |
Screen Test - Audience Feedback
This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience...
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Here are a few locations we've looked at as well as the potential risks of these locations - completed by Carrick, Kaka, and Jaden Hills...
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Throughout the project I encountered a lot of technical problems. In this blog post I will detail how I solved the problems. Problem: Unabl...